shiseido associate specialist sample manager pay

Shiseido associate specialist sample manager pay skin#

63% of Gamer Girl Tribe (19%+ Overindex difference) A brand role in consumer’s life should be: Innovative, 53% Non-gamer Females vs.72% of Gamer Girls (14%+ Overindex difference) I have personal interest in beauty / cosmetics, 63% Non-gamer Females vs.51% of Gamer Girls (34%+ Overindex difference)

I am confident using new technology, 38% Non-gamer Females vs.

73% of Gamer Girls (12%+ Overindex difference)

I research before buying, 65% Non-gamer Females vs.

They admire brands that innovate, embrace trends authentically and actively empower. Consumers were more pessimistic about 2021 vs 2020 (Invoke poll: Statista) /* HONING IN ON ULTIMUNE™’s PRIME PROSPECTS */ The gaming tribe had high affinity for skincare, wellness, technology and had strong passion for understanding how things work. (source: Google Trends) Insight #3 - Covid-19 cases soared in Q1’2021.

Shiseido associate specialist sample manager pay skin#

(source: YouGov) Insight #2 - Skincare searches include growing informational intent, signalling a behaviour shift towards self-discovery fuelled by the rise of ‘prejuvenation’ - preventing tell-tale signs of skin aging before they begin. (source: Google Malaysia) Women outnumber men for casual games by 3:1. Three key data insights: Insight #1 - Malaysians flocked to online entertainment and gaming, viewing increased 5x times for casual gaming videos from March 2020. * INSIGHTS & STRATEGY: TRANSFORMING LIMITATIONS INTO DIFFERENTIATIONS */ Due to limited budgets, it was critical to find the right audience and create a differentiated proposition for our relatively expensive product. The objective: boost engagement and sales on Shiseido’s own virtual store, using martech if possible. Facing these challenges, we had to re-launch Shiseido Ultimune Power Infusing Concentrate. Ecommerce platforms offered little brand differentiation.

Shiseido’s competitors were outspending them eg Lancome spends were 3x-5x those of Shiseido. Traditional channels like department store retail counters were closed. * BACKGROUND: 2021’s COVID 2.0*/ One year into pandemic, Malaysian women had adjusted skincare rituals, sought new brands, simplified routines as they WFH and traded down to hedge against an uncertain economy.